
B is for Baby, The Stars Shine Bright.
(I apologize for my font randomly changing sizes. Blogspot likes to give my trouble whenever I make a big post....)Like many lolitas, I have a soft spot for the novel/film "Kamikaze Girls". Written by the lolita cult-classic author Novala Takemoto, Kamikaze Girls tells the silly but sweet story of unexpected friendship between a dedicated, Rococo-loving lolita girl and a tough Yanki biker girl. Much of the story revolves around the lolita girl's love for a fashion brand called "Baby, The Stars Shine Bright", which is actually a real lolita fashion brand that many girls have been wearing since the 80s. . . ♥
Baby, The Stars Shine Bright is another lolita brand that stared sometime in the 1980s by a man named Akinori Isobe and his wife. Like in the last 'ABCs' article I did, Baby is another brand that caters to the "sweet" lolita style, putting out dresses covered in expensive lace, all in pastels, and often using printed fabrics portraying delicate floral prints and cute food items. Unlike its rainbow, glittery, "deco loli" counterpart Angelic Pretty, Baby makes more subdued, but equally "sweet" pieces that are more delicate and soft-looking compared to Angelic Pretty's loud colors and wild design choices. Baby is considered a very classic "old-school" sweet lolita brand among girls of the lolita fashion scene--the brand still has a very innocent, girly, princess feel that is similar to lolita style back when it started in the 70s, making it stand out from the in-your-face colors and extreme overload of cuteness that is the modern-day sweet lolita world. Despite this rather "out-of-date" sound, the brand has a huge following of very dedicated fans all over the world~
Novala Takemoto, the infamous frilly author that wrote Kamikaze Girls and many other lolita-themed stories and poems. He's quite dapper when he's not dressed in girl's clothes, I swear. . . xDBaby is probably one of the most famous lolita brands outside of Japan--it has set up shop in both Paris and the United States, and plays a major role in both Novala's Kamikaze Girls, and also the up-and-coming short film "Mr. Rococo"-- the story of a lolita girl who has spent her whole life loving only "cute" things, and ends up falling in love with a professional wrestler who only loves "tough girls"...thus starting her journey of becoming a frilly wrestler! (I don't even know....lol! from the looks of it, though, the movie looks pretty amusing, despite the bizarre storyline...)
Several collaborations have also been done with this brand, from accessories made with Hello Kitty's pet cat 'Charmmy Kitty', aprons and purses in the shape of Gloomy Bear, and many other things. Novala Takemoto himself even designed a line with Baby called "Pour Lolita", with the memorable catchline "God Save the Lolita". Unfortunately, the cult author's line got canned after Novala got arrested for smoking marijuana...which caused a bit of a scandal in the lolita world, though he continues to still have a huge following....myself included~ ♥ xD
A darling magazine advertisement for Alice and the Pirates. Check out that treasure chest purse! ♥
Baby has another separate clothing line under it's wing, titled "Alice and the Pirates", that makes whimsical nautical-themed lolita clothes with a punk-pirate twist. The brand concept is literally "Alice in Wonderland meeting a bunch of cool pirates", which is quite fitting. Fanciful blouses with frilled jabots, long trenchcoats with oversized collars and dripping with golden chains, and cute purses in the shape of tiny treasure chests are a common sight for this line. Different from the sweet lolita vibe of the original Baby line, Alice and the Pirates is slightly darker, and is popular with girls who are more interested in the gothic side of lolita.
The designer of Alice and the Pirates, looking elegant in black and red.
Overall, Baby, The Stars Shine Bright is a memorable and iconic brand that is considered very special in the hearts of many lolitas around the world. It is known as one of the very first lolita-style brands, famous for its huge lace accents and beautiful, elegantly-sweet designs. Baby creates a whole new world for girls to divulge in--a world of sweets and soft fairytale princesses. And a little pirate-edge, of course. ♥
Let's see more~! ♪**Links...
♥ The official Baby, The Stars Shine Bright website. Mostly in Japanese, because Baby doesn't have an official English web store. But it does ship overseas! ♥
♥ One of the various shop blogs of one of the Baby, The Stars Shine Bright stores that are across Japan. All in Japanese, but includes great pictures of newly released products!
♥ Another Baby shop blog. More great pictures of new products~
♥ The shop blog for Baby, The Stars Shine Bright in San Francisco. Finally, a blog in English! Get info on the shop's newest releases here, along with shop events, pictures, etc.~
♥ Baby, The Stars Shine Bright on twitter. In Japanese, but often posts cool behind-the-scenes pics of models, new products, funny pics that the Baby staff takes, etc.
♥ Baby, The Stars Shine Bright (US) on twitter. The twitter for the Baby San Francisco store. In English, and also posts important store info, new releases, etc.~ sometimes posts cute customer snaps too, which is cool! ♥
♥ The official website for the in-the-works "Mr. Rococo" movie, that's being filmed in a real Baby, The Stars Shine Bright store and featuring real Baby clothing. Really nice website--the layout and graphics are really cute, and the trailer (though in Japanese) is right on the front page.
♥ The official website for Novala Takemoto Mostly in Japanese, though there is a badly-translated Engrish section under his "Novala" page. Thought it would be worth including though, because of all his past involvement with Baby~

**Videos...
♥ Part 1 of the San Franscisco Baby, The Stars Shine Bright fashion show. It's really nice to see Baby getting some overseas attention, though the girls in this show are a bit...tedious. Beautiful clothes though--and also a quick appearance from famous lolita model Misako Aoki! ♥
Misako Aoki joins American lolitas in modelling for Baby, The Stars Shine Bright overseas.
Kumiko Uehara being a cutie during her Q&A in San Fransisco~
Punk lolita singer Nana Kitade explains lolita fashion to her interveiwer.♥ A short video taken in the Baby, The Stars Shine Bright store in Paris. Darling room decor...and, of course, beautiful clothes + accessories!! ♥
A screencap of Hannah's favorite thing---shoes!! ♥
♥ The first scene in the Kamikaze Girls film adaptation that features Baby, The Stars Shine Bright. The translations aren't a 100% perfect, but they're pretty close. It's still a nice look at this silly and charming movie~ ♥ (Also, for those interested, you can buy the DVD--that includes English subtitles--and the original novel by Novala Takemoto both on amazon.com...I own both and I love them so much!! ♥ )
The lolita herione of Kamikaze Girls explaining how she discovered the Baby brand.
♥ A wonderful in-depth look at a Baby, The Stars Shine Bright store, where lolita model Misako Aoki interviews a Baby staff-chan about the brand's latest releases. Beautiful video quality, and both Misako and the staff-chan are too adorable!! ♥ Even though the translated subtitles are a little...off, it's still a very entertaining and informative watch!
Hehe..."race".... xD
♥ The trailer for the lolita-themed short film, "Mr. Rococo", that is now being filmed. This version has English subtitles, so the story should be a little more understandable to English-speakers. xD

The ABCS of Japanese fashion...
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A is for Angelic Pretty ♥ ...more coming soon!!